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Optimizer lets you Identify, cleanse and add firmographic intelligence to your business records inorder to improve the quality of your business data. D&B Optimizer integrates seamlessly with Salesforce ensuring the data powering your Salesforce environment is clean, complete, and actionable.
Powered by the Dun & Bradstreet D-U-N-S® Number, it enables your organization to have confidence in segmenting the market, identifying priority targets, and ensuring alignment across your business, while reducing the costs associated with bad data.
Assess the content and quality of your existing data to identify incomplete records, duplicate records, inaccurate phone numbers, returned and bounced email addresses.
Cleanse, enrich or remove outdated records by cross-checking your existing data with Dun & Bradstreet’s industry-leading B2B database
Append valuable new data to your customer and prospect lists by filling in vital information leveraging the D&B D-U-N-S® Number, such as company address, phone, email, industry, total employees, annual revenue, corporate linkage, and titles of decision makers.
Get your new and improved data integrated into your Salesforce instance to enhance your company’s database, with automatic periodic refreshes for up to date sales intelligence.
Entity Resolution and Matching: Match, deduplicate, and flag the out of date business records with help of the Dun & Bradstreet Data Cloud.
Data Enrichment: Ensure all records contain accurate business firmographics, demographics, and corporate family tree relationships.
Continuous Data Hygiene: Continuously maintain the health of your sales and marketing data as organizations evolve.
Data Analysis and Visualization: Conduct quicker marketing and sales analysis and make better decisions with dynamic visualizations of your company and contact data.